Mobile Commerce grew 800% from 2012 to 2013. It is expected to grow 150% CAGR till 2016. Mobile is driving purchase behaviour at same level as TV. This trend is gaining momentum and is driving sales.
Mobile burn Daylight
Indian Users spend approximately 2.5 hours a day using Smart Phones. Around 60% use Mobiles as either primary or exclusive means for going Online.
204 Million Smart Phone in India by 2014. 72% Mobile penetration & Mobile connections will cross 900 Million according to partner.
More than 100 Million users in India actively use Social networks. This helps Brands to create engaging campaigns and solidify relation with Customers.